Subject: Hi👋🏼

OR

Subject: You just got a negative review 🙄

Hey there,

I know we haven’t had a proper introduction yet, and given the rollercoaster 2020 has been, we were never really able to get in touch. But I figured the holiday season would be an excellent place to start.

Speaking of 2020, among a lot of things, it also changed the way customers chose a brand for their needs. Customer loyalty was the defining factor that helped businesses get back on track or survive the pandemic.

Customers latched onto the brands they trusted the most.

Don’t you agree?

We decided to dig a bit deeper and analyze various companies and the way they handled 2020. One of the things we noticed was customer reviews played a significant role in steering their business.

Positive reviews led to more trust, which in turn led to loyalty.

But what if your competitors used this very tool against you?